Steps In Naming Your Business

​Naming a company can be complicated. A business name should be unique and simple to hear, spell, and remember. It must be related to your company's sales, but not so close to that point where it cannot be trademarked. Also, it must be available for registration at the state and federal levels and a corresponding domain name. 

Take your time when looking for the appropriate name. Rushing to register the first name that comes to your mind might lead to costly and time-consuming errors later on, and missing the registration process can leave you vulnerable if a violation lawsuit occurs. 

Actual Naming of the Business
Before beginning the naming procedure, try to come up with a list of at least 3 to 5 business name options that you genuinely like. This way, you can move on to your second without starting over if your first pick isn't obtainable. 

Here are some helpful hints for coming up with a great business name: 

1. Keep it straightforward
   Your business name should be interesting but not overly complicated. Make sure it is straightforward, clear, and understandable.
   
   
2. Avoid naming trends
   Avoid company naming trends like Tumblr's, Letterboxd, and Scribd's "missing vowel" trend. You'll be stuck with an out-of-date business name when these trends vanish.
   
   
3. Don't limit yourself.
   Names that could limit your company's growth must be avoided. For example, if "Nashville Shoe Co." decides to expand its product line beyond shoes, it may face difficulties.
   
   
4. Look for any potential errors
   When all lowercase and no spaces are used, a name like "Investors Talking" can become "investor stalking" when used as a URL or social network account name. Similarly, ensure that your company's first letters don't form any unexpected acronyms.
   
   
5. Check to see if it's available
   Make sure a name isn't already taken before choosing it. Search for domain names, trademarks, and account names on any social media sites you plan to utilize.

Benefits of Choosing a Good Business Name
Your company's name greatly impacts how investors and customers see you.  It may quickly convert into a worldwide decision in today's global economy. The advantages of choosing a business name are as follows:

• If the owner's name is included, it gives an exclusive personal touch.
• Supports expansion into new products or services in the future
• The location of the firm is communicated to potential customers.
• When you're being inventive, you're more likely to get extensive trademark protection.

Reminder
Your firm's name is its lifeblood, and it's the first thing potential customers will learn about you. It will stick with them as they form opinions about your product and company. Because a company's name binds its brand identity together, it should be protected by all means. 

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